Lead Generation MCQs
Lead Generation MCQs
Our team has conducted extensive research to compile a set of Lead Generation MCQs. We encourage you to test your Lead Generation knowledge by answering these multiple-choice questions provided below.
Simply scroll down to begin!
1: Achieving the best coverage of the target market requires attention to the density type of retail operations to be used. These are three choices:
A. Highly subjective, retention, and discriminatory
B. Selective, exclusive, and concentrated
C. Selective, non-selective, and garbled
D. Intensive, selective, and exclusive
E. All methods are the same
2: When members of a channel have problems with each other this is called:
A. Disparity
B. Trouble
C. Infighting
D. Disputations
E. Channel conflict
3: Although not illegal, it can be reviewed as ant competition is some situations:
A. Franchising
B. Dual distribution
C. Mega-channeling
D. Vertical integration
E. Horizontal integration
4: Which is the channel of producer and consumer?
A. Cost
B. Market
C. System
D. Middleman
5: Which is the latest distribution system?
A. E-mail
B. Mobile
C. E-commerce
D. Telephonic distribution
E. All of the above
6: Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
A. Delivery network
B. Physical distribution network
C. Supply chain management
D. Marketing logistics network
7: Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can achieve on its own. Which of the following is most likely an advantage that Joe creates by working with intermediaries?
A. Fast service
B. Scale of operation
C. Financial support
D. Promotional assistance
E. Working relationships with foreign distributors
8: Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?
A. Risk taking
B. Financing
C. Promotion
D. Physical distribution
9: An example of an Internet marketing channel would be:
A. Dell Computers
B. Cineplex Theatres
C. Bell Telephone
D. Shopper's Drug Mart pharmacies
E. McDonalds restaurants
10: Concept of logistics which focuses on teamwork in whole supply chain management to maximize performance of distribution system is classified as
A. Exclusive logistics management
B. Intra-modal logistics management
C. Intermodal logistics management
D. Integrated logistics management
11: Vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as
A. Corporate VMS
B. Administered VMS
C. Contractual VMS
D. Full time VMS
12: Strategy of distribution in which seller allow certain outlets to sell its product is classified as
A. Intensive distribution
B. Selective distribution
C. Inclusive distribution
D. Exclusive distribution
13: Types of vertical marketing system are
A. Administered VMS
B. Corporate VMS
C. Contractual VMS
D. All of the above
14: Marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as
A. Flexible marketing system
B. Static marketing system
C. Vertical marketing system
D. Horizontal marketing system
15: Arrangement of vertical management system in which non dependent firms for production and distribution works together through contracts is classified as
A. Corporate VMS
B. Administered VMS
C. Contractual VMS
D. Full time VMS
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Lead Generation MCQs
