Marketing Management Test MCQs

Marketing Management Test MCQs

These Marketing Management Test multiple-choice questions and their answers will help you strengthen your grip on the subject of Marketing Management Test. You can prepare for an upcoming exam or job interview with these 100+ Marketing Management Test MCQs.
So scroll down and start answering.

1: The quality of some services such as a medical diagnosis is extremely difficult to determine even after the service has been rendered. Such services are _____________.

A.   high in differentiation qualities

B.   high in experience qualities

C.   high in search qualities

D.   high in credence qualities

2: The 'assortment' decision positions the reseller in the market. Under which assortment strategy would the following be categorized: carrying a product family in depth drawing on many producers' output.

A.   Exclusive assortment

B.   Deep assortment

C.   Broad assortment

D.   Scrambled assortment

3: Which is NOT an advantage associated with Internet-based advertising?

A.   High conversion rate among those seeing the ads

B.   Broad exposure

C.   Low cost of creating copies

D.   Ability to use multimedia approaches

4: Which of the following is not a means of 'Direct Marketing'?

A.   Junk mail

B.   Coupons in newspapers

C.   Telemarketing

D.   Email marketing

5: Which of the following environmental factors or forces affecting the marketing operations of a company is NOT at least partially controllable?

A.   Suppliers

B.   Customers

C.   Social factors

D.   Political/Legal factors

E.   Competitors


Which of the following statements is/are true?

i)Selling is consumer-oriented.

ii)Producers of a product should not be involved in its marketing.


Both (i) and (ii) are true.

B.   Only (i) is true.


Only (ii) is true.


Neither is true.


Which of the statements is/are true?

i)Seasonal variations should not be used to predict sales volume.

ii)Loyalty cards cannot be used to target products at particular customers.


Both (i) and (ii) are true


Only (i) is true


Only (ii) is true


Neither is true


In marketing management, ______________ is a method used to group customers according to the use of the product whereas ______________ is a method used to group them according to their distinguishing characteristics.


Market Segmentation, Market Gridding


Market Gridding, Market Segmentation


Market Segmentation, Marketing Mix


Marketing Mix, Market Gridding

9: The suite of processes implemented by a company to handle its contact with its customers is collectively known as:

A.   customer relationship management

B.   stakeholder mapping tools

C.   client management software

D.   client account monitoring

10: 'Positive elasticity of demand' refers to:

A.   goods for which sales volume is highly-sensitive to marketing activities.

B.   goods for which a higher price can increase demand

C.   goods which attract a premium due to perceived environmental friendliness.

D.   goods for which sales are strongly affected by price changeofs.

11: Having staff in a central office contacting potential customers in the region giving brief details of special offers and answering queries is known as:

A.   telemarketing

B.   selling off-page

C.   selling off-screen

D.   direct mail

12: Marketing Communications affect 'brand equity'. Which is a means of calculating the worth of a brand?

A.   Hard level

B.   Firm leve

C.   Strong level

D.   Solid level

13: For what purpose does a marketing manager primarily use a SWOT analysis in devising a campaign?

A.   To compare a company's situation with that of its competitors

B.   To project the cost of the campaign

C.   To identify the product's target market

D.   To decide the best choice of the media in which to promote the product


Which of the following statements is/are true?

i)In marketing management, the terms 'exchange' and 'transaction' have different meanings. ii)'Product life cycle' theory is the best way to predict sales.


Both (i) and (ii) are true.


Only (i) is true.


Only (ii) is true.


Neither is true.

15: A TV advertisement for a men's razor appears frequently during a sports broadcast on a satellite channel. This is because:

A.   it is the cheapest form of advertising.

B.   it will enable it to reach the widest audience.

C.   women don't watch sports.

D.   a relatively high proportion of viewers will be in its target market.

16: In marketing management, which of the following factors creates a requirement for marketing information?

A.   The rise of global marketing

B.   Increased competition

C.   Price competition

D.   It is always required

17: If a supermarket wanted to promote a new product line, which of the following Marketing Communications would be most appropriate?

A.   Sales literature

B.   Point-of-sale

C.   Vehicle livery

D.   Local radio

18: Which one among the following is NOT a valid reason for a firm to initiate a price cut?

A.   Distinct market segments

B.   Drive to dominate the market through lower costs

C.   Declining market share

D.   Excess plant capacity


Which of the following statements is/are true of 'break even analysis'? i)It tells the producer about the probable levels of profits at different levels of production. ii)It indicates the interrelationship between revenue, cost volume, capital amount and marketing aspects.


Both (i) and (ii) are true.


Only (i) is true. 


 Only (ii) is true.


Neither is true.

20: As a marketing manager, which of the following methods would you choose to eradicate assumptions about the relationship among expenses, exposure levels, trial rates and regular usage?

A.   Objective and task

B.   Competitive parity

C.   Percentage of sales

D.   Market share


Which of the following statements is/are true?

i)Developing a rapport is detrimental in negotiations.

ii)Negotiations are invariably a zero-sum game.


Both (i) and (ii) are true


Only (i) is true 


Only (ii) is true


Neither is true

22: As a marketing manager, under which of the following pricing policies would you categorize the setting of higher prices for a product during the initial stages of the product's introduction in the market?

A.   Price-penetration policy

B.   Price-skimming policy

C.   Price-discrimination policy

D.   Price-fixing policy

23: Which of the following sales administration procedures applies to a customer attempting to buy an expensive item a credit card?

A.   Customer accounts

B.   Order processing

C.   Security

D.   Credit clearance

24: Which of the following is NOT a basic reason for resorting to the 'price-skimming policy'?

A.   Profit maximization in the shortest possible time

B.   Quick recovery of the investment made by the manufacturer

C.   Rectifying a possible error committed in setting the price

D.   Establishing the product's reputation in the market

25: Which of the following factors would NOT affect the effectiveness of a product's packaging:

A.   clarity of product information

B.   environmental friendliness

C.   aesthetic appeal of design

D.   celebrity endorsemen

E.   All of the above would affect it

26: The 'marginal cost' comprises additional _________________ costs.

A.   average total

B.   variable

C.   social

D.   fixed

E.   indirect

27: The 'S' in SWOT analysis refers to:

A.   satisfaction

B.   strategies

C.   strengths

D.   sales


Which of the following are the most useful indices when setting the marketing objectives of a company?



iii)Share price

iv)Market share


i, ii and iii 


i, ii and iv


i, iii and iv


ii, iii and iv

29: _________ is one of the activities (functions) performed in ___________.

A.   Marketing, selling

B.   Selling, marketing

C.   Production, selling

D.   Selling, production


The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.


The consistency of the product, The width, The length, The depth of the product mix


The length, The width, The depth of the product mix, The consistency of the product 


The length, The depth, The width of the product mix, The consistency of the product  


The width, The consistency of the product, The depth, The length of the product mix


 Choose the correct order of the following steps required in the formulation of marketing strategy:

i)Selecting the most profitable marketing mix option

ii)Finding alternative marketing mix options

iii)Determination of marketing objectives

iv)Creating conditions for implementing the chosen marketing mix


i, ii, iii, iv


 ii, iii, iv, i


iii, ii, i, iv


i, iv, ii, iii


Which of the following statements is/are true?

i)Marketers do not create demand, they only meet it.

ii)Political lobbying is a type of marketing communication.


Both (i) and (ii) are true.


Only (i) is true.


Only (ii) is true.


Neither is true.

33: If __________ is higher than __________, customers will be satisfied.

A.   the expectation, the perceived service

B.   the quality, the expectation

C.   the perceived performance, the expectation

D.   the service delivery, the perceived service

34: Which among the following are not functions performed by the management information system?

A.   Data Gathering and data processing

B.   Formulating hypotheses

C.   Storing and retaining data

D.   Disseminating information to marketing managers

35: Which of the following is a benefit of non-personal channels of communication?

A.   They encourage the flow of information from the consumer to the marketer

B.   They encourage a consumer to proceed through the AIDA model

C.   They make two-step flow of communication possible

D.   All of the above

36: Total 'sales variance' is calculated by adding sales ________ variance and sales _________ variance.

A.   volume and type

B.   price and volume

C.   type and price

D.   factor and type

37: Which of the following is/are not a source/sources of collecting secondary data for marketing research?Which of the following is/are not a source/sources of collecting secondary data for marketing research?

A.   Trade associations and other technical, financial and professional groups

B.   Internal sources such as reports, records, registers etc

C.   Census reports

D.   Personal interviews or field survey

38: Which of the following types of market structure defines 'Oligopoly'?

A.   Where there are many sellers and many buyers, but each seller's offering is somewhat different from the other's and each tries to differentiate his product from those of his competitor

B.   Where a few interdependent firms account for the bulk of an industry's sales. Each has a large number of the industry's customers and each tries to anticipate what others will do

C.   Where a firm has a patent on a process or a product for which there are no substitutes

D.   Where a large number of firms are competing for a single large buyer

39: Which of the following is not a type of marketing control?

A.   Profitability control

B.   Effectiveness control

C.   Efficiency control

D.   Annual plan control

E.   They all are

40: To plan her vacation, Samantha has to decide whether she should take a cruise, rent a beach apartment or go for trekking. As a tour operator, how would you perceive the competition among the three options?

A.   As industry-based

B.   As form-based

C.   As brand-based

D.   As market environment

E.   As generic


Put the following stages of negotiation in chronological order:

i)Closing and commitment



iv)Information exchange


i, iii, ii, iv


iii, iv, ii, i 


iv, ii, i, iii


ii, iv, iii, i

42: In marketing management, ______________ a product refers to carving out a place for that product in the mind of the targeted customers.

A.   advertising

B.   planning

C.   producing

D.   designing

E.   positioning

43: Which of the following does not feature in Bruce Henderson's 'BCG Matrix' identifying different phases of a product in terms of growth and market share?

A.   Question marks

B.   Cash cows

C.   Dogs

D.   Dying swans

E.   Stars

44: Which of the following is NOT a reason to sell products via wholesalers?

A.   The manufacturer does not have to store the unsold stock.

B.   Transport costs for the manufacturer are reduced

C.   It is more profitable than selling directly to consumers.

D.   Wholesalers have greater sales expertise.

45: Which of the following is/are NOT a method/methods of sales forecasting?

A.   Determination of sales territories

B.   Statistical methods

C.   Market survey method

D.   Sales force composite method


Which of the following statements is/are true for volume-based market segmentation?

i)Customers are grouped on the basis of the quantity of purchases made

ii)Customers are grouped on the basis of their number


Both (i) and (ii) are true


Only (i) is true


Only (ii) is true


Neither is true

47: _____________ do not possess the goods themselves; their main function is to bring the buyer and the seller together.

A.   Brokers

B.   Commission agents

C.   Auctioneers

D.   Common carriers

E.   All of the above

48: Which of the following factors is the most important to the marketing head if his product is facing stiff competition from a follower brand?

A.   Measuring customer satisfaction

B.   Fulfilling customer's needs

C.   Retaining customers

D.   Marketing environment

E.   Identifying customers' needs

49: Break-even analysis helps a firm determine the level of sales at which the total revenue will equal ____________, given the product

A.   the fixed costs

B.   the variable costs

C.   the total costs

D.   the opportunity costs

50: What is the next step for a marketer after identifying broad marketing objectives and developing promotion objectives?

A.   Distribution objectives

B.   Target market

C.   Sales and profit objectives

D.   Sales promotion objectives