Marketing Management Test MCQs
Marketing Management Test MCQs
These Marketing Management Test multiple-choice questions and their answers will help you strengthen your grip on the subject of Marketing Management Test. You can prepare for an upcoming exam or job interview with these 100+ Marketing Management Test MCQs.
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1: The quality of some services such as a medical diagnosis is extremely difficult to determine even after the service has been rendered. Such services are _____________.
A. high in differentiation qualities
B. high in experience qualities
C. high in search qualities
D. high in credence qualities
A. Exclusive assortment
B. Deep assortment
C. Broad assortment
D. Scrambled assortment
3: Which is NOT an advantage associated with Internet-based advertising?
A. High conversion rate among those seeing the ads
B. Broad exposure
C. Low cost of creating copies
D. Ability to use multimedia approaches
A. Junk mail
B. Coupons in newspapers
C. Telemarketing
D. Email marketing
5: Which of the following environmental factors or forces affecting the marketing operations of a company is NOT at least partially controllable?
A. Suppliers
B. Customers
C. Social factors
D. Political/Legal factors
E. Competitors
Which of the following statements is/are true?
i)Selling is consumer-oriented.
ii)Producers of a product should not be involved in its marketing.
A.
Both (i) and (ii) are true.
B. Only (i) is true.
C.
Only (ii) is true.
D.
Neither is true.
Which of the statements is/are true?
i)Seasonal variations should not be used to predict sales volume.
ii)Loyalty cards cannot be used to target products at particular customers.
A.
Both (i) and (ii) are true
B.
Only (i) is true
C.
Only (ii) is true
D.
Neither is true
In marketing management, ______________ is a method used to group customers according to the use of the product whereas ______________ is a method used to group them according to their distinguishing characteristics.
A.
Market Segmentation, Market Gridding
B.
Market Gridding, Market Segmentation
C.
Market Segmentation, Marketing Mix
D.
Marketing Mix, Market Gridding
9: The suite of processes implemented by a company to handle its contact with its customers is collectively known as:
A. customer relationship management
B. stakeholder mapping tools
C. client management software
D. client account monitoring
A. goods for which sales volume is highly-sensitive to marketing activities.
B. goods for which a higher price can increase demand
C. goods which attract a premium due to perceived environmental friendliness.
D. goods for which sales are strongly affected by price changeofs.
11: Having staff in a central office contacting potential customers in the region giving brief details of special offers and answering queries is known as:
A. telemarketing
B. selling off-page
C. selling off-screen
D. direct mail
A. Hard level
B. Firm leve
C. Strong level
D. Solid level
13: For what purpose does a marketing manager primarily use a SWOT analysis in devising a campaign?
A. To compare a company's situation with that of its competitors
B. To project the cost of the campaign
C. To identify the product's target market
D. To decide the best choice of the media in which to promote the product
Which of the following statements is/are true?
i)In marketing management, the terms 'exchange' and 'transaction' have different meanings. ii)'Product life cycle' theory is the best way to predict sales.
A.
Both (i) and (ii) are true.
B.
Only (i) is true.
C.
Only (ii) is true.
D.
Neither is true.
A. it is the cheapest form of advertising.
B. it will enable it to reach the widest audience.
C. women don't watch sports.
D. a relatively high proportion of viewers will be in its target market.
16: In marketing management, which of the following factors creates a requirement for marketing information?
A. The rise of global marketing
B. Increased competition
C. Price competition
D. It is always required
17: If a supermarket wanted to promote a new product line, which of the following Marketing Communications would be most appropriate?
A. Sales literature
B. Point-of-sale
C. Vehicle livery
D. Local radio
18: Which one among the following is NOT a valid reason for a firm to initiate a price cut?
A. Distinct market segments
B. Drive to dominate the market through lower costs
C. Declining market share
D. Excess plant capacity
Which of the following statements is/are true of 'break even analysis'? i)It tells the producer about the probable levels of profits at different levels of production. ii)It indicates the interrelationship between revenue, cost volume, capital amount and marketing aspects.
A.
Both (i) and (ii) are true.
B.
Only (i) is true.
C.
Only (ii) is true.
D.
Neither is true.
20: As a marketing manager, which of the following methods would you choose to eradicate assumptions about the relationship among expenses, exposure levels, trial rates and regular usage?
A. Objective and task
B. Competitive parity
C. Percentage of sales
D. Market share
Which of the following statements is/are true?
i)Developing a rapport is detrimental in negotiations.
ii)Negotiations are invariably a zero-sum game.
A.
Both (i) and (ii) are true
B.
Only (i) is true
C.
Only (ii) is true
D.
Neither is true
A. Price-penetration policy
B. Price-skimming policy
C. Price-discrimination policy
D. Price-fixing policy
23: Which of the following sales administration procedures applies to a customer attempting to buy an expensive item a credit card?
A. Customer accounts
B. Order processing
C. Security
D. Credit clearance
A. Profit maximization in the shortest possible time
B. Quick recovery of the investment made by the manufacturer
C. Rectifying a possible error committed in setting the price
D. Establishing the product's reputation in the market
25: Which of the following factors would NOT affect the effectiveness of a product's packaging:
A. clarity of product information
B. environmental friendliness
C. aesthetic appeal of design
D. celebrity endorsemen
E. All of the above would affect it
A. average total
B. variable
C. social
D. fixed
E. indirect
A. satisfaction
B. strategies
C. strengths
D. sales
A.
i, ii and iii
B.
i, ii and iv
C.
i, iii and iv
D.
ii, iii and iv
29: _________ is one of the activities (functions) performed in ___________.
A. Marketing, selling
B. Selling, marketing
C. Production, selling
D. Selling, production
The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.
A.
The consistency of the product, The width, The length, The depth of the product mix
B.
The length, The width, The depth of the product mix, The consistency of the product
C.
The length, The depth, The width of the product mix, The consistency of the product
D.
The width, The consistency of the product, The depth, The length of the product mix
Choose the correct order of the following steps required in the formulation of marketing strategy:
i)Selecting the most profitable marketing mix option
ii)Finding alternative marketing mix options
iii)Determination of marketing objectives
iv)Creating conditions for implementing the chosen marketing mix
A.
i, ii, iii, iv
B.
ii, iii, iv, i
C.
iii, ii, i, iv
D.
i, iv, ii, iii
Which of the following statements is/are true?
i)Marketers do not create demand, they only meet it.
ii)Political lobbying is a type of marketing communication.
A.
Both (i) and (ii) are true.
B.
Only (i) is true.
C.
Only (ii) is true.
D.
Neither is true.
33: If __________ is higher than __________, customers will be satisfied.
A. the expectation, the perceived service
B. the quality, the expectation
C. the perceived performance, the expectation
D. the service delivery, the perceived service
34: Which among the following are not functions performed by the management information system?
A. Data Gathering and data processing
B. Formulating hypotheses
C. Storing and retaining data
D. Disseminating information to marketing managers
35: Which of the following is a benefit of non-personal channels of communication?
A. They encourage the flow of information from the consumer to the marketer
B. They encourage a consumer to proceed through the AIDA model
C. They make two-step flow of communication possible
D. All of the above
A. volume and type
B. price and volume
C. type and price
D. factor and type
37: Which of the following is/are not a source/sources of collecting secondary data for marketing research?Which of the following is/are not a source/sources of collecting secondary data for marketing research?
A. Trade associations and other technical, financial and professional groups
B. Internal sources such as reports, records, registers etc
C. Census reports
D. Personal interviews or field survey
38: Which of the following types of market structure defines 'Oligopoly'?
A. Where there are many sellers and many buyers, but each seller's offering is somewhat different from the other's and each tries to differentiate his product from those of his competitor
B. Where a few interdependent firms account for the bulk of an industry's sales. Each has a large number of the industry's customers and each tries to anticipate what others will do
C. Where a firm has a patent on a process or a product for which there are no substitutes
D. Where a large number of firms are competing for a single large buyer
39: Which of the following is not a type of marketing control?
A. Profitability control
B. Effectiveness control
C. Efficiency control
D. Annual plan control
E. They all are
40: To plan her vacation, Samantha has to decide whether she should take a cruise, rent a beach apartment or go for trekking. As a tour operator, how would you perceive the competition among the three options?
A. As industry-based
B. As form-based
C. As brand-based
D. As market environment
E. As generic
Put the following stages of negotiation in chronological order:
i)Closing and commitment
ii)Preparation
iii)Bargaining
iv)Information exchange
A.
i, iii, ii, iv
B.
iii, iv, ii, i
C.
iv, ii, i, iii
D.
ii, iv, iii, i
42: In marketing management, ______________ a product refers to carving out a place for that product in the mind of the targeted customers.
A. advertising
B. planning
C. producing
D. designing
E. positioning
A. Question marks
B. Cash cows
C. Dogs
D. Dying swans
E. Stars
44: Which of the following is NOT a reason to sell products via wholesalers?
A. The manufacturer does not have to store the unsold stock.
B. Transport costs for the manufacturer are reduced
C. It is more profitable than selling directly to consumers.
D. Wholesalers have greater sales expertise.
45: Which of the following is/are NOT a method/methods of sales forecasting?
A. Determination of sales territories
B. Statistical methods
C. Market survey method
D. Sales force composite method
Which of the following statements is/are true for volume-based market segmentation?
i)Customers are grouped on the basis of the quantity of purchases made
ii)Customers are grouped on the basis of their number
A.
Both (i) and (ii) are true
B.
Only (i) is true
C.
Only (ii) is true
D.
Neither is true
47: _____________ do not possess the goods themselves; their main function is to bring the buyer and the seller together.
A. Brokers
B. Commission agents
C. Auctioneers
D. Common carriers
E. All of the above
48: Which of the following factors is the most important to the marketing head if his product is facing stiff competition from a follower brand?
A. Measuring customer satisfaction
B. Fulfilling customer's needs
C. Retaining customers
D. Marketing environment
E. Identifying customers' needs
49: Break-even analysis helps a firm determine the level of sales at which the total revenue will equal ____________, given the product
A. the fixed costs
B. the variable costs
C. the total costs
D. the opportunity costs
50: What is the next step for a marketer after identifying broad marketing objectives and developing promotion objectives?
A. Distribution objectives
B. Target market
C. Sales and profit objectives
D. Sales promotion objectives
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Marketing Management Test MCQs
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