Advertising in Media Writing MCQs
Advertising in Media Writing MCQs
Our team has conducted extensive research to compile a set of Advertising in Media Writing MCQs. We encourage you to test your Advertising in Media Writing knowledge by answering these multiple-choice questions provided below.
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1: Actual audiences are the group of consumers who actually do not attend the advertising messages.
A. True
B. False
2: Advertorial is a traditional-media form of selling in which an advertiser formats the content to ____ an editorial piece of copy.
A. Mimic
B. Copy
C. Mock
D. Mirror
3: An advertising approach that seeks to convince audience members that they have earned the reward showcased in the _____.
A. Advertisement
B. Promotion
C. Censure
D. None of above
4: Elements of a good or service that will enrich the life of a consumer are called benefits.
A. True
B. False
5: An advertising approach that seeks to convince audience members that they have earned the reward showcased in the _____.
A. Advertisement
B. Promotion
C. Censure
D. None of above
6: Elements of a good or service that will enrich the life of a consumer are called benefits.
A. True
B. False
7: Physical attributes, societal reputations and historical attachments that can be used in advertising to draw in consumers are called _____.
A. Characteristics
B. Attributes
C. Traits
D. None of above
8: ____ is an organized document that pitches a creative marketing strategy to colleagues and/or clients.
A. Creative brief
B. Emotional appeal
C. Native advertising
D. Rational appeal
9: Delayed-action item products and services that advertisers promote in a way that is meant to _____ brand awareness.
A. Strengthen
B. Weaken
C. Sponser
D. None of above
10: Emotional appeal is a kind of advertising technique that uses _____ to persuade people.
A. Psychological
B. Geographical
C. Cognitive
D. Brain sciences
11: Federal trade commission, an independent government agency in the United States protects consumers from _____ .
A. Deceptive
B. False
C. Inflate
D. None of above
12: A television commercial for a sale this weekend at a used-car lot fits into this definition is an exam[ple of of
A. Immediate action
B. Direct marketing
C. Sales promotion
D. Public relations
13: Native advertising ____ the nature of content on a website is a kind of online selling.
A. Mask
B. Highlight
C. Mark
D. Conceal
14: An element of a creative brief that outlines what an advertising campaign is attempting to accomplish.
A. True
B. False
15: Rational appeal is an advertising technique that uses _____ to persuade people.
A. Logic
B. Force
C. Marketing
D. Intuition
16: Sponsored link is a form of digital advertising that shows up on search result pages or in advertising spaces on websites that contract with _____ advertising organizations.
A. Third-party
B. Third-eye
C. Third person
D. Out of browser
17: Support statement is a more concrete version of _____.
A. Target market
B. Campaign
C. Tone
D. Native advertising
18: The group of people an advertiser has in mind as potential consumers is called _____.
A. Target market
B. Campaign
C. Branding
D. Sponsored link
19: The group of people an advertiser has in mind as potential consumers is called _____.
A. Target market
B. Campaign
C. Branding
D. Sponsored link
20: An element of a _____that explains how the objective statement will be presented to make it acceptable is called tone.
A. Creative
B. Imaginary
C. Plagiarised
D. Artistic
21: The ______ offers a coherent examination of how best to reach the audience with your pitch and why this approach will work.
A. Objective statement
B. Support statement
C. Creative brief
D. Brand
22: The key steps you need to take as you start to shape your message include all of the following EXCEPT ______.
A. Plan first, then write
B. Determine your audience
C. Present an option for action
D. One ad, many ideas
23: The ______ is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client.
A. Brand
B. Objective statement
C. Support statement
D. Creative brief
24: An advertisement should persuade people to enact a behavior that will benefit ______.
A. The client
B. Both the consumer and the advertiser
C. The ad agency
D. The field
25: The ______ which oversees much of the advertising law in this country has placed a premium on the importance of “prohibiting unfair or deceptive acts or practices.”
A. Food and Drug Administration
B. Federal Communications Commission
C. Federal Trade Commission
D. U.S. Copyright Office
26: The ______ of the advertisement is key to understanding how it will attempt to persuade you and the underlying values associated with those attempts.
A. Cost
B. Source
C. Information
D. Persuasion
27: When it comes to properly structuring your advertising messages, you should rely on ______.
A. Exaggeration.
B. Puffery
C. False claims.
D. Facts and reputable sources.
28: An advertisement should persuade people to enact a behavior that will benefit both the consumer and the advertiser.
A. True
B. False
29: The tone or brand is the brief statement as to how you plan to give people the information in an acceptable fashion.
A. True
B. False
30: You can use a lot of that research information you gather to determine the demographic, psychographic, and geographic aspects of your audience.
A. True
B. False
31: One way to better approach your audience is to conceptualize its members in a way that makes them more real for you.
A. True
B. False
32: Ads are meant to direct action, whether that action is immediate or delayed.
A. True
B. False
33: Make sure you understand the goal of your advertising campaign before you attempt to measure it.
A. True
B. False
34: When measuring outcomes, it’s not important to establish a concrete time frame.
A. True
B. False
35: The client and you do not need to have a shared understanding of what “working” means in terms of your desired outcomes.
A. True
B. False
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Advertising in Media Writing MCQs
