Public Relations in Media Writing MCQs
Public Relations in Media Writing MCQs
The following Public Relations in Media Writing MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Public Relations in Media Writing. We encourage you to answer these multiple-choice questions to assess your proficiency.
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1: On a typical day, PR specialist Brad Groznik will write for
A. Journalists.
B. Clients.
C. Both.
D. Neither.
2: The job of a public relations practitioner is largely
A. That of a publicist.
B. Damage control.
C. Spin doctoring.
D. An applied social science that influences behavior and policy
3: The most successful public relations practitioners
A. Are strong communicators.
B. Don’t read much.
C. Are strong in math and science.
D. Tend to be better talkers than they are listeners.
4: Many PR professionals started out as
A. Politicians.
B. Journalists.
C. Scientists.
D. History teachers.
5: The objective of public relations is
A. To impact public opinion.
B. To motivate individuals to take a specific action.
C. To motivate groups to take a specific action.
D. All of the above.
6: The E in the ROPE model stands for
A. Effort
B. Evaluation
C. Efficiency
D. Earn
7: A newspaper writing about the groundbreaking of a new wing on your hospital is an example of
A. Paid medi
B. Earned medi
C. Owned medi
D. None of the above.
8: Email pitches to reporters
A. Are usually ignore
B. Are an important lead for stories.
C. Are the primary source of media relations.
D. Are nonexistent.
9: The news release
A. No longer exists.
B. Does not reach journalists.
C. Is often reported verbatim by reporters.
D. Has been strengthened through search engine optimization
10: News releases should be written
A. As a tease to reporters.
B. In inverted pyramid style.
C. As a chronology.
D. To entertain.
11: The newsletter is a tremendously popular publication.
A. True
B. False
12: Audiovisual materials or PowerPoint in a presentation are very distracting.
A. True
B. False
13: Announcement is a form of a _______that allows practitioners to notify the media and the public about things like changes in personnel, product launches, employment opportunities and legal actions.
A. Press release
B. Media coverage
C. Spot announcement
D. Byline
14: Byline is used to identify the _____.
A. Author
B. Composer
C. Director
D. Producer
15: Fact sheet is a basic information of the topics given to _____ representatives.
A. Media
B. Politics
C. Celebrities
D. Police
16: _______form of a public relations release that blends the lead-writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.
A. Media alert
B. Press release
C. Spot announcement
D. Announcement
17: News release is a form of public relations material that is issued to the media to give them information on a specific topic.
A. True
B. False
18: Pitch is a suggestion of _____ of stories proposed to an outlet.
A. Ideas
B. Clues
C. Themes
D. Concepts
19: Press release is a public relations material that is issued to the _____.
A. Media
B. Celebrities
C. Politicians
D. Students
20: Negative term associated with public relations in order to benefit the client despite the reality of the situation called _____.
A. Spin
B. Rotate
C. Spiral
D. All of above
21: A form of a press release that alerts the media to _____ items that affect the company or organization is called spot announcement.
A. Highlights
B. Bullet-in
C. Breaking news
D. Press release
22: A public-relations approach that allows everyone within your audience to see what happened in a situation and why it happened is called _____.
A. Transparency
B. Opacity
C. Translucency
D. Integrity
23: A news release, or press release as it is often called, can do all of the following EXCEPT ______.
A. Create awareness
B. Draw attention
C. Create product
D. Inspire action
24: ______ types of releases allow you to explain issues related to bad news and make statements regarding what will happen next from your end?
A. Localization
B. Announcements
C. Reflex releases
D. Bad news
25: Public-relations workers take action that is ______.
A. Intentional
B. Non-intentional
C. Accidental
D. Obtrusive
26: Public relations is a(n) ______ attempt to create action or reaction.
A. Unorganized
B. Organized
C. Archaic
D. Distributed
27: What will determine how public-relations practitioners are judged?
A. How loud they are?
B. How good-looking they are?
C. How well practitioners execute their work?
D. How much they earn?
28: All of the following are types of news releases EXCEPT ______.
A. Announcements
B. Reflex releases
C. Reaction releases
D. Bad news
29: In public relations, good practitioners understand that sending a message is important, but receiving feedback from the recipients of that message ______.
A. Also matters
B. Doesn’t really matter
C. Is annoying
D. Is expensive
30: Public-relations workers take action that is intentional.
A. True
B. False
31: In public relations, good practitioners understand that sending a message is important, and receiving feedback from the recipients doesn’t really matter.
A. True
B. False
32: Spot announcements allow you to notify the media and the public about things like changes in personnel, product launches, employment opportunities, and legal actions.
A. True
B. False
33: Pitches blend the lead writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.
A. True
B. False
34: The less important the person, the more likely people will pay attention.
A. True
B. False
35: Your goal in public relations is to create the best possible message and disseminate it in a way that your audience can accept and understand it.
A. True
B. False
36: Practitioners in this field rarely have multiple audiences.
A. True
B. False
37: The idea behind transparency is to lay bare all of the issues associated with a topic, regardless of how good or bad they are, in a clear and immediate way.
A. True
B. False
38: Reaction release is a form of a press release that allows public relations practitioners to respond to newsworthy events and statements that affect your audience.
A. True
B. False
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Public Relations in Media Writing MCQs
