Advertising of Media Writing MCQs
Advertising of Media Writing MCQs
The following Advertising of Media Writing MCQs have been compiled by our experts through research, in order to test your knowledge of the subject of Advertising of Media Writing. We encourage you to answer these multiple-choice questions to assess your proficiency.
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1: Asbury Design President Steven Asbury focuses on __________ for his clients.
A. A tag line
B. The script
C. A marketing strategy
D. A logo
2: Advertising is a form of
A. Earned media
B. Paid medi
C. Both
D. Neither
3: Advertising and public relations
A. Are closely related businesses.
B. Have nothing to do with each other
C. Are competing businesses.
D. Are virtually the same thing.
4: Advertising copywriting mostly involves
A. The art of being creative.
B. The science of being logical.
C. Writing jingles.
D. The art and science of being both creative and logical.
5: Advertising copywriting mostly involves
A. The art of being creative.
B. The science of being logical.
C. Writing jingles.
D. The art and science of being both creative and logical.
6: The headline of a print ad should always
A. Be informative.
B. Grab attention.
C. Ask a question.
D. Mention the client’s name.
7: A tagline usually appears
A. At the end of the copy.
B. At the beginning of the copy.
C. In the headline.
D. In the middle of the copy.
8: The pop-up ad
A. Tends to annoy readers.
B. Can run in any size and format.
C. Is difficult to ignore.
D. All of the above.
9: The most effective radio commercials
A. Are all about the human voice.
B. Have the most memorable music
C. Incorporate myriad sound effects.
D. Make the best use of all sound
10: The best television commercials
A. Let the audio tell the story.
B. Are driven by the visual.
C. Will incorporate many features of the product.
D. Are always funny.
11: Television commercials are always more effective than radio commercials.
A. True
B. False
12: A print ad should be written in inverted pyramid style.
A. True
B. False
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Advertising of Media Writing MCQs
