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A. Almost never.
C. In virtually every campaign.
D. Only to reach teenagers.
A. Social media objectives.
B. A message for only one particular medium.
C. Advertising slogans.
A. Lifestyle audience.
B. Target audience.
C. Niche audience.
D. Social audience.
A. Forty-year-old white males.
B. College-educated Latinos.
C. Men and women earning more than $50,000 a year.
D. Upwardly mobile males who enjoy hiking and camping on vacation
A. How many hits a client has on a particular site.
B. Who has been seeing the client’s Facebook page.
C. How much money the client is making from social medi
D. The types of accounts a client has and which are redundant or can be combine
A. Artwork only.
B. Mostly reposts.
C. Content that is no longer neede
D. Content that has been fixed
A. Is not necessary.
B. Should be the same as the AP style guide.
C. Will help establish a consistency in your social media writing.
D. Is nothing like other media guides.
A. Writing as you speak.
B. Addressing the reader in third person.
C. Using common words and contractions at times.
D. Using jargon.
A. Don’t work as well as action verbs.
B. Are used to express excitement in the copy.
C. Are especially important in news events.
D. Are more important than the verbs.
A. Are more of a distraction than anything.
B. Make it easier to offer your tweet for reposts.
C. Will drive people away from your tweets for goo
D. Don’t really offer additional information.