Know Your Audience MCQs
Know Your Audience MCQs
Answer these #+ Know Your Audience MCQs and see how sharp is your knowledge of Know Your Audience.
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1: One of three key needs writers strive to _____ amond readers is action statements.
A. Satisfy
B. Suffice
C. Satiate
D. None of the above
2: The group of people media practitioners hope to reach with their content is called _____.
A. Audience
B. Viewers
C. Journalists
D. Law-makers
3: Audience segmentation divides people into groups to target people more effectively.
A. True
B. False
4: Conflict is one of five key interest elements that emphasizes a situation for a mutually exclusive goal.
A. True
B. False
5: Demographics is a ______.
A. Quantitative
B. Qualitative
C. Deductive
D. Objective
6: _____ assesses the degree to which a writer can explain the information to the reader in an interesting way.
A. Engagement
B. Conflict
C. Immediacy
D. Impact
7: Fame element emphasizes the overall importance of the individual involved in the content.
A. True
B. False
8: FOCII is a _____ device helpful in remembering interesting elements.
A. Memory
B. Fame
C. Learning
D. Storage
9: An audience characteristic media practitioners rely on to target audience members based on their ______ location is geographic information.
A. Virtual
B. Physical
C. Chemical
D. Scientific
10: Immediacy is among ____ elements of interest.
A. One
B. Two
C. Five
D. Ten
11: Impact can be measured _______.
A. Qualitatively
B. Quantitatively
C. Physically
D. Both a and b
12: Interest elements are informational aspects of content to draw ______ members to the content.
A. Audience
B. Viewers
C. Journalists
D. None of above
13: In microtargeting, marketers use extremely common demographic characteristics.
A. True
B. False
14: A small, specialized area of information on which a media outlet might provide coverage is called_____.
A. Niche
B. Oddity
C. Population
D. Community
15: News of the weird is called _____
A. Oddity
B. Niche
C. Impact
D. Value
16: Outlets can use more than one_____.
A. Platform
B. Agency
C. Flatform
D. None of above
17: Personification is a way to view an audience by creating a prototypical audience.
A. True
B. False
18: Platforms are not limited to ______ broadcast and online dissemination.
A. Print
B. Digitalize
C. Scan
D. None of above
19: Psychographics are not limited to personality traits, values, interests and attitudes.
A. True
B. False
20: A measurement that assesses the severity of an impact is called.
A. Quantitative
B. Qualitative
C. Deductive
D. Objective
21: A measurement that assesses the numerical reach of an impact is known asÂ
A. Quantitative
B. Qualitative
C. Deductive
D. Objective
22: Value is the degree to which something _____ to a reader by out-lining a clear personal impact.
A. Matters
B. Impacts
C. Regrets
D. None of above
23: When two or more individuals or collective units are seeking a goal that is mutually exclusive, ______ will arise.
A. Score: 0 of 1
B. Oddity
C. Immediacy
D. Value
E. Conflict
24: The element of ______ helps you explain how the information you put forth will directly affect the readers.
A. Importance
B. Impact
C. Immediacy
D. Conflict
25: ______ perspectives measure the numerical reach of an impact.
A. Qualitative
B. Quantitative
C. Value
D. Geographic
26: ______ impacts examine the severity of the impact.
A. Qualitative
B. Quantitative
C. Value
D. Geographic
27: When an audience needs to understand why a story matters to them, this need can be met by ______.
A. Showing the reader personal impact
B. Showing the reader conflict
C. Showing the reader immediacy
D. Showing the reader rarities
28: When an audience needs engagement, this need can be met by ______.
A. Telling the story in a timely way
B. Telling the story in an interesting way
C. Telling the story with an emphasis on oddities
D. Telling the story with an emphasis on geographic location
29: In order to make audiences care about a story, it is helpful to offer them ______.
A. More information about famous people
B. More conflict
C. Ways to act
D. Interesting details
30: Demographics commonly include age, gender, race, education, and relationship status.Â
A. True
B. False
31: Microtargeting targets people based on specific interests.
A. True
B. False
32: Microtargeting has become a huge factor in political campaigns over the past
A. True
B. False
33: People relate well to events that happen far away from them and less to those that happen near to them.
A. True
B. False
34: Psychographics allow media professionals to examine an audience based on personality traits, values, interests, and attitudes, to name a few.
A. True
B. False
35: One way to approach your audience is to conceptualize its members in a way that makes them more real for you.
A. True
B. False
36: The less important the person, the more likely people will pay attention.
A. True
B. False
37: In the field of media, we ignore rarities and avoid reporting on elements that make them different from everyday occurrences.
A. True
B. False
38: When two or more individuals or collective units are seeking a goal that is mutually exclusive, conflict will arise.
A. True
B. False
39: People don’t really want to know what is happening around them before anyone else does.
A. True
B. False
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Know Your Audience MCQs
