Marketing in Media Writing MCQs
Marketing in Media Writing MCQs
Answer these 20+ Marketing in Media Writing MCQs and assess your grip on the subject of Marketing in Media Writing.
Scroll below and get started!
1: People who see what others have done and look for better ways to do it are called _____.
A. Adaptors
B. Adapters
C. Annovators
D. Innovators
2: A ____ that organizations develop to define jargon in user-friendly terms is called a brand dictionary.
A. Tool
B. Device
C. Technique
D. None of the above
3: The process of creating identifying characteristics that come to mind when consumers think of an organization or its goods and services is called _____.
A. Branding
B. Marketing
C. Advertising
D. Adaptors
4: Campaign is a series of promotional pieces.
A. True
B. False
5: _____ blast is a mass digital mailing sent out to a list of potential consumers or interested parties.
A. Email
B. Vlog
C. Blog
D. None of above
6: Innovators are the people who break mold entirely and make______ changes.
A. Revolutionary
B. Evolutionary
C. Radical
D. Reactionary
7: _____ is the process of using various media platforms to reach audience members in hopes of selling them goods or services.
A. Marketing
B. Advertising
C. Merchandising
D. Hrm
8: Multifold is a form of ______ using a single piece of paper folded into multiple panels.
A. Brochure
B. Flyer
C. Poster
D. Magazine
9: One-sheet mailer is a promotional tool sent through the mail contains a list of important information about goods or services on a _____page of paper.
A. Single
B. Double
C. Triple
D. None
10: Opt-in is a _____ technique that allows interested consumers to notify an organization.
A. Marketing
B. Sales
C. Advertising
D. Branding
11: The requirement in advertising that the creative aspects of an advertisement relate to the product itself or to the overall marketing strategy called strategic relevance.
A. True
B. False
12: Tag-line is a memorable line or a ______ in a campaign that ties product to the minds of readers.
A. Catchphrase
B. Slogan phrase
C. Motto
D. Greeting line
13: A list of terms that should be used within copy to maintain the overall feel of the brand is called
A. Word bank
B. Tagline
C. News peg
D. Opt-in
14: Whether you mail them to potential customers, feature them in a rack of information or leave them behind after a sales call, ______ offer you an opportunity to inform and persuade people.
A. Press releases
B. Ads
C. Brochures
D. One-sheets
15: ______ need to understand their audience members just as much as anyone else in the field of media.
A. Janitors
B. Chefs
C. Cooks
D. Copywriters
16: A(n) ______ incorporates a variety of elements, including your organization’s name, its logos, its activities, and its relationships.
A. Ad
B. Brand
C. News release
D. News story
17: The ______ is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.
A. Ad
B. Campaign
C. Brand
D. News release
18: ______ mailers can be anything from a post card to a small magazine-style piece?
A. E-mail blast
B. One-sheet
C. Brochure
D. Press release
19: In writing for marketing, the ______ should serve as a dominant element in your piece.
A. Closing elements
B. Opening lines
C. Main body copy
D. Headline
20: The ______ should deliver on the promises outlined in the headline and the first paragraph.
A. Opening lines
B. Remainder of the body copy
C. Main body copy
D. Headline
21: In most cases, you will not establish a brand but rather work to enhance it through the development of a campaign.
A. True
B. False
22: A campaign is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.
A. True
B. False
23: The first sentence or two of your body copy works like a lead in some ways.
A. True
B. False
24: With the main body copy, you should provide your audience with opportunities to do something.
A. True
B. False
25: As a copywriter for an organization, your job is to create clear messages that target a defined audience.
A. True
B. False
26: In writing marketing copy, it’s often enough just to convince people something is good.
A. True
B. False
27: A campaign will need to establish a tone of voice that matches the brand’s overall tone.
A. True
B. False
28: A brochure is meant to alert your list of audience members as to an opportunity you want them to consider.
A. True
B. False
List of Marketing in Media Wri...
Available in:
Marketing in Media Writing MCQs
