Marketing in Media Writing MCQs

Marketing in Media Writing MCQs

Answer these 20+ Marketing in Media Writing MCQs and assess your grip on the subject of Marketing in Media Writing.
Scroll below and get started!

1: People who see what others have done and look for better ways to do it are called _____.

A.   Adaptors

B.   Adapters

C.   Annovators

D.   Innovators

2: A ____ that organizations develop to define jargon in user-friendly terms is called a brand dictionary.

A.   Tool

B.   Device

C.   Technique

D.   None of the above

3: The process of creating identifying characteristics that come to mind when consumers think of an organization or its goods and services is called _____.

A.   Branding

B.   Marketing

C.   Advertising

D.   Adaptors

4: Campaign is a series of promotional pieces.

A.   True

B.   False

5: _____ blast is a mass digital mailing sent out to a list of potential consumers or interested parties.

A.   Email

B.   Vlog

C.   Blog

D.   None of above

6: Innovators are the people who break mold entirely and make______ changes.

A.   Revolutionary

B.   Evolutionary

C.   Radical

D.   Reactionary

7: _____ is the process of using various media platforms to reach audience members in hopes of selling them goods or services.

A.   Marketing

B.   Advertising

C.   Merchandising

D.   Hrm

8: Multifold is a form of ______ using a single piece of paper folded into multiple panels.

A.   Brochure

B.   Flyer

C.   Poster

D.   Magazine

9: One-sheet mailer is a promotional tool sent through the mail contains a list of important information about goods or services on a _____page of paper.

A.   Single

B.   Double

C.   Triple

D.   None

10: Opt-in is a _____ technique that allows interested consumers to notify an organization.

A.   Marketing

B.   Sales

C.   Advertising

D.   Branding

11: The requirement in advertising that the creative aspects of an advertisement relate to the product itself or to the overall marketing strategy called strategic relevance.

A.   True

B.   False

12: Tag-line is a memorable line or a ______ in a campaign that ties product to the minds of readers.

A.   Catchphrase

B.   Slogan phrase

C.   Motto

D.   Greeting line

13: A list of terms that should be used within copy to maintain the overall feel of the brand is called

A.   Word bank

B.   Tagline

C.   News peg

D.   Opt-in

14: Whether you mail them to potential customers, feature them in a rack of information or leave them behind after a sales call, ______ offer you an opportunity to inform and persuade people.

A.   Press releases

B.   Ads

C.   Brochures

D.   One-sheets

15: ______ need to understand their audience members just as much as anyone else in the field of media.

A.   Janitors

B.   Chefs

C.   Cooks

D.   Copywriters

16: A(n) ______ incorporates a variety of elements, including your organization’s name, its logos, its activities, and its relationships.

A.   Ad

B.   Brand

C.   News release

D.   News story

17: The ______ is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.

A.   Ad

B.   Campaign

C.   Brand

D.   News release

18: ______ mailers can be anything from a post card to a small magazine-style piece?

A.   E-mail blast

B.   One-sheet

C.   Brochure

D.   Press release

19: In writing for marketing, the ______ should serve as a dominant element in your piece.

A.   Closing elements

B.   Opening lines

C.   Main body copy

D.   Headline

20: The ______ should deliver on the promises outlined in the headline and the first paragraph.

A.   Opening lines

B.   Remainder of the body copy

C.   Main body copy

D.   Headline

21: In most cases, you will not establish a brand but rather work to enhance it through the development of a campaign.

A.   True

B.   False

22: A campaign is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.

A.   True

B.   False

23: The first sentence or two of your body copy works like a lead in some ways.

A.   True

B.   False

24: With the main body copy, you should provide your audience with opportunities to do something.

A.   True

B.   False

25: As a copywriter for an organization, your job is to create clear messages that target a defined audience.

A.   True

B.   False

26: In writing marketing copy, it’s often enough just to convince people something is good.

A.   True

B.   False

27: A campaign will need to establish a tone of voice that matches the brand’s overall tone.

A.   True

B.   False

28: A brochure is meant to alert your list of audience members as to an opportunity you want them to consider.

A.   True

B.   False