Product Design and Development MCQs
Product Design and Development MCQs
Answer these 200+ Product Design and Development MCQs and see how sharp is your knowledge of Product Design and Development.
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1: What kind of structure is Wheelwright and Clark's book about?
A. Class
B. Structure
C. Organization
D. Team
2: What does Cooper believe in the stage-gate methodology?
A. Scientific approach
B. Rigorous approach
C. Effective approach
D. Rigid methodology
E. Flawed approach
3: What is a product development methodology that is mostly non-iterative?
A. Crystal Method
B. Rapid application development
C. Waterfall
D. Scrum
4: What are the phases called in a Stage-Gate development methodology?
A. Stages
B. Phases
C. Development Stages
D. Milestones
5: What is the name of the methodology that is primarily defined by the values it emphasizes?
A. Critical
B. Agile
C. Traditional
D. Waterfall
E. Rational Unified Process
6: What type of values does Agile emphasize?
A. Being concise, effective, and easily producible
B. Being adaptive, responsive, iterative, incremental, cross-functional
C. Being committed to the principle of
D. Being customer-centric, focusing on quality, responding quickly
7: What is the name of the methodology that's used in Silicon Valley to develop new products?
A. Experimental Design
B. User Research
C. Design Thinking
D. Feature Development
E. Lean Startup
8: What term is abused in the product world?
A. Kanban
B. Continuous Delivery
C. Agile
D. Lean
9: Who abuses the term "Lean"?
A. This term is abused by employees
B. This term is abused by management
C. Lean is a methodology that is only effective for large companies
D. This term is abused in the product world
10: What is strategy about?
A. Developing a plan
B. Making specific choices
C. Making deductions
D. Thinking ahead
E. Determining the best course of action
11: Who has strategic decision-making authority in the Strategy department?
A. The CEO
B. The Executive Committee
C. The Marketing Team
D. The CFO
E. The Product Development Team
12: What is the primary function of marketing?
A. To get people to buy a product
B. To persuade people to buy a product
C. To create a need and then provide the solution
D. To understand the market and customers
E. To create a need and fill it
13: In a product company, the team tasked with identifying new technology, performance, or value and applying these to products is known as what?
A. Sales
B. Marketing
C. Research and Development
14: What does the research and development team typically do?
A. Conducting customer surveys
B. Identifying new technology, performance, or value
C. Designing new products
D. Planning and executing product launches
E. Conducting market research
15: What kind of people are in the technical team?
A. The entrepreneurs
B. The MBAs
C. The bean counters
D. The managers
E. The nerds
16: What are the engineers known as in school?
A. The support staff
B. The science team
C. The administrative staff
D. The technical team
E. The math team
17: Design for manufacturing is the practice of what?
A. Manufacturing friendly
B. Studying manufacturing processes
C. Reducing cycle time
D. Planning for manufacturability
E. Planning for manufacturing
18: What does DFM stand for?
A. Device Fault Management
B. Dynamic Finite Element Method
C. Data Flow Model
D. Design for Manufacturing
E. Dynamic Frequency Management
19: Who uses CAD software?
A. Architects
B. CAD team or CAD specialist
C. Engineers
D. Engineers or Architects
E. Customers or End Users
20: Industrial Design is sometimes referred to as what?
A. Product Design
B. Graphic Design
C. Industrial Arts
21: Industrial Design is often considered to be encompassing product designers besides what?
A. Graphic Design
B. Interior design
C. Industrial Production
D. Engineering
E. Fashion design
22: What kind of problem do good product managers try to solve?
A. Product
B. Process
C. Market
D. Customer
E. Pricing
23: Who is responsible for the operation of the production and product delivery?
A. Operations
B. Production
C. Marketing
D. Product Delivery
24: What is the name of the book that contains the definition of product?
A. The Lean Startup
B. The Bible
C. The $100 Startup
D. The Brand Gap
E. The Personal MBA
25: Innovation is the process of creating and delie-ving what kind of value in the marketplace?
A. New product value
B. Reduced costs
C. Increased efficiency
D. New customer value
E. New process value
26: What is the process of creating and delivering new customer value?
A. Customer service
B. Innovation
C. Replacement
D. Sales
E. Retention
27: Industrial applications of science are known as what?
A. Technology
B. Science
C. Business
28: What is the general meaning of the term "technology"?
A. The application of scientific knowledge for practical purposes, especially in industry
B. The use of advanced tools and techniques in the production of goods
C. The use of modern machines and equipment
D. The use of new methods of communication
E. The application of new methods and approaches to solving problems
29: What are the goals of research?
A. Facts, insights and conclusions
B. To develop new methods
C. To develop new knowledge
D. To contribute to society
E. To help people
30: What is the first type of scientific research?
A. Environmental Research
B. Clinical Research
C. Experimental Research
D. Applied Research
E. Fundamental Research
31: What is the goal of Applied Research?
A. Fulfilling government requirements
B. Developing new methods
C. Solving a real-world problem
32: What type of research is more commercially and pragmatically focused?
A. Quantitative Research
B. Experimental Research
C. Applied Research
D. Survey Research
33: What is the term for an incomplete or unrefined preliminary version of the final product?
A. Pre-release
B. Prototype
C. Release Candidate
D. Alpha
E. Pre-production
34: What is Prototype?
A. A metal disk with a design on it
B. A model or example of a proposed solution
C. An incomplete or unrefined preliminary version of the final product
D. A computer program designed to simplify the creation of interactive objects
E. A metal sculpture that is not yet finished
35: What is another term for "product"?
A. Unit of economic value
B. Service
C. Commodity
36: What type of unit is a product?
A. Child
B. Self-contained
C. Assembly
D. Service
37: What is a self-contained unit of economic value?
A. Product
B. Money
C. Service
38: What is the term for a radically new product that likely uses an entirely new technology or addresses a new or unfamiliar market?
A. Fundamentally New Product
B. Pre-Release Product
C. Next Generation Product
D. Innovative Product
E. Breakthrough Product
39: What is a term used to describe New Product ventures that are less risky than Foundational?
A. Post-Product
B. Pre-Product
C. Fundamental
D. Venture
E. Pre-production
40: What are the components which are shared across a product family?
A. Markets or components
B. Manufacturing processes or components
C. Designs or components
D. Technologies or components
41: What type of project involves upgrading or enhancing features but not eliminating previous generations?
A. Revolutionary Product
B. Retrofit Product
C. Incremental Product
D. Feature Extension
E. Incremental Improvement
42: A new smaller version of what vehicle falls into the existing product platform?
A. Mustang
B. Kia Rio
C. Smart Fortwo
D. Camaro
E. Prius
43: What is the definition of a derivative product?
A. A new product which falls into an existing Product Platform
B. A new product which falls into a completely different Product Platform
C. A new product which is unique to a company
D. A new product which has been developed specifically for a certain market
E. A new product that combines features of existing products
44: What type of product is a new smaller version of a Prius?
A. Hybrid Vehicle
B. Car
C. Derivative Product
D. Automobile
E. Electric Vehicle
45: What is an example of an ancillary product?
A. Toilet paper
B. Bike
C. IPhone case
D. Car cleaner
E. Towel
46: What do the products and services of an ecosystem share?
A. Diversity of life forms
B. Diversity
C. Habitat
D. Some relationship to one another
E. Symbiosis
47: What other value-adding sources are included in an augmented product?
A. Credits
B. Technical support
C. Compatibility with other hardware and software
D. Warranties, service, etc
48: What is an example of an augmented product?
A. Accessories
B. Software
C. Contracts
D. Physical products
E. Warranties
49: What can be unique in the experience economy?
A. Connections
B. Unique items
C. Moods
D. Experiences
E. Personalized experiences
50: What are commodities interchangeable with?
A. Services
B. Products
C. Money
51: Who wrote about competitive strategy?
A. Mario Andretti
B. Peter Drucker
C. George Soros
D. Michael Porter
E. Kenneth French
52: What is the term for a set of choices that uniquely positions a firm in its industry?
A. Format
B. Structure
C. Strategy
D. Positioning
53: Strategy sets the firm apart from the competition by creating what?
A. Unique selling proposition
B. Sustainable competitive advantage
C. Unique value proposition
D. Sustainable advantage
54: What book is Michael Porter's Competitive Strategy?
A. The Catcher in the Rye
B. The Communist Manifesto
C. 10lb
D. The Outsiders
E. Atlas Shrugged
55: What is the name of the framework for analyzing competition?
A. PEST
B. 5 Forces
C. Competition Analysis Framework
D. SWOT
E. Market Segmentation Framework
56: Who wrote "Competitive Advantage"?
A. Michael Porter
B. Geoffrey Moore
C. Jim Collins
D. Gary Hamel
E. James F. Lawler III
57: To make sure that there are no trade-offs, what is needed?
A. Leadership
B. Process
C. Structure
D. Strategy
58: What are essential to strategy because you cannot be everything to everyone?
A. Resources
B. Trade-offs
C. Time
D. Focusing
E. Flexibility
59: What is the name of the set of Marketing activities undertaken by a firm?
A. Advertising Strategy
B. Marketing Strategy
C. Public Relations
D. Sales Strategy
E. Advertising
60: What are the 4 Ps of Marketing?
A. Product placement promotion and pricing
B. The production and distribution of the product
C. Public relations
D. Personal selling
61: Who wrote about effectiveness versus strategy?
A. Catherine P. Brehm
B. Harvard Business Review
C. Peter Drucker
D. Michael Porter
E. Michael E. Porter
62: Strategy is about doing a different set of activities than other companies, or doing the same activities differently. What is operational effectiveness about?
A. How well you do a particular activity
B. Effectiveness in executing a plan
C. Making sure everyone knows what is expected of them
D. How much money you make
E. How efficiently you use your resources
63: Strategy is about doing a different set of activities than other companies, or doing the same activities differently. Operational effectiveness is about how well you do a particular activity; it is more related to efficiency than to strategy. Strategy versus Effectiveness — Effectiveness is compared to Strategy in what article?
A. Jim Collins ’
B. Michael Porter ’s
C. Clayton Christensen ’s
64: A company's SWOT is based on what?
A. Financial Performance, Business Strategy, Competitors
B. Weaknesses, Opportunities, Threats
C. Opportunity, Threat, Strength
D. Strengths, Weaknesses, Opportunities, Threats
E. Customer Needs, Competitive Strengths, Threats
65: What are the activities which align company resources with a company's strategy?
A. Mergers and Acquisitions
B. Research and Development
C. Strategic Pipeline Management
D. Conducting research and development
E. Developing new products
66: What is another name for the framework of analyzing markets and industries?
A. F.O.R.M
B. P.E.S.T.L.E.
C. The Model of Markets and Industries
D. The Structure of Industry
E. P.A.R.E
67: What is the acronym P.E.S.T.L.E.?
A. Provincial Education Steering committee
B. Physical Exercise Safe Teaching Leaders Environment
C. A food supplement that claims to improve alertness and focus
D. Another framework for analyzing markets and industries: Political, Economic, Social, Technological, Legal and Environmental
E. A pro-life organization
68: What book written by Collins and Porras includes the Big Hairy Audacious Goal?
A. Built To Last
B. Smart People Move To San Francisco
C. The 5 Second Rule
D. The Goalkeeper's Fear
E. The E-Myth Revisited
69: How many activities are in the value chain?
A. Processes that a firm uses to produce its products
B. Organization of resources used by a firm
C. Number of stages in the value chain
D. Number of steps in the value chain
E. Set of activities that a firm performs
70: Strategic Arenas was mentioned in what book?
A. Winning at New Products
B. Strategy for Business Revolution
C. The 4 P's of Marketing
D. The Outsiders
E. Creativity, Inc.
71: A company's financial and market standpoint are known as its what?
A. Environment
B. Nature
C. Position
D. Case
72: What is a core competency?
A. The ability to do a task well
B. A specific ability, strength, or strategic advantage of a company
C. The ability to work cooperatively with others
D. A company's overall strategy
E. The ability to think quickly and solve problems
73: What can a company gain by building the products that best align with their core competency?
A. Increased brand recognition
B. A specific ability, strength, or strategic advantage
C. A competitive edge in the market
D. More customers
E. More efficient operations
74: What book helped popularize the concept of hedgehogs and foxes?
A. The Catcher in the Rye
B. The Bell Jar
C. Good to Great
D. One Hundred Years of Solitude
75: What animal is the symbol of good at doing one thing well?
A. Tiger
B. Hedgehog
C. Eagles
D. Lion
E. Lions
76: What is the term that a company may use to describe its multi-year plan?
A. Corporate Strategy
B. Financial Plan
C. Product Plan
D. Direction
E. Business Plan
77: What is a product plan made up of?
A. Marketing goals
B. Services
C. Products
D. Pricing
E. Sales goals
78: What strategy involves planning a series of products based on the same platform?
A. Product Family Planning
B. Product Line Planning
C. Generic Platform Planning
D. Platform Strategy Planning
E. Product Platform Planning
79: What is a platform in the context of product planning?
A. System design
B. Communication plan
C. A communication strategy
D. Shared technology or production methods
E. A marketing technique
80: What are the necessary components of a business case?
A. Business analysis, market research, customer needs, and risks
B. Analysis of the product or service
C. Business analysis, market research, feasibility study, and risks
D. Analysis of the customer, competition, and the market
E. Financial analysis, market research, costs, timelines, risks, and financial projections
81: Discovery Track and Delivery Track are both what?
A. Dual-track Development
B. Single-track Development
C. Independent Development
D. Joint-track Development
82: What is the process of identifying new products and new product features called?
A. Strategic Planning
B. New Product Development
C. Continuous Discovery
D. Innovation
83: What does continuous discovery mean to Apple?
A. Having a continual "always on" process
B. Offering new and innovative products
C. Being open to new ideas
D. Applying the latest in technology
E. Constantly developing their App Store
84: What is the term that refers to the rhythm with which something is developed?
A. Rhythm
B. Accent
C. Patter
D. Metronome
E. Cadence
85: What does "cadence" mean?
A. The rate at which something happens
B. The speed at which something moves
C. The length of time between beats in a rhythm
D. Rhythm with which something is developed
E. The number of times a cycle is repeated
86: What is the common way of breaking down product planning and project execution?
A. Doing Projects Right
B. Doing Everything at Once
C. Executing Projects Right
D. Doing Small Projects First
E. Planning Projects Right
87: In what discipline is it important to do projects right?
A. Accounting
B. Project management
C. Product planning
D. Engineering
E. Software development
88: What is the total of all buyers and sellers?
A. Supply
B. Neither
C. Price
D. None
E. Market
89: How many buyers or sellers might be present at a given market?
A. Some
B. Few
C. All
D. None
90: What is an example of a Market Condition?
A. Anything describing the state of the market into which the product is launching
B. The state of the economy
C. A company's ability to meet demand
D. A situation in which buyers and sellers are not agreeing on the price of a product
E. A situation in which buyers are more numerous than sellers
91: What is a sub-group of consumers in a market?
A. Group
B. Class
C. Segment
D. Category
92: Over what income level do segments come into the market?
A. $10k/yr
B. $25k/yr
C. $50k/yr
D. $100k/yr
93: What are two examples of segmentation?
A. A list of job titles
B. All US states
C. Users age 40–45 with an income over $100k/yr; "a large, identifiable group within a market"
D. Cross section of all US states
94: What is the purpose of demographics?
A. Studying the behavior of a particular population in order to improve public policy
B. Predicting future trends in a population
C. Quantifiable data about a particular a particular population of people
D. Determining what marketing efforts are most effective for a particular population
95: Demographics - what are quantifiable data about a particular population of people?
A. Ethnicity, religion, etc
B. Education level, occupation
C. Religions practiced
D. Languages spoken
E. Ages, income, etc
96: What type of variables are studied in behavioral variables?
A. The study of people’s mental abilities
B. The study of people’s physical abilities
C. The study of people’s attitudes, interests, and opinions
D. The study of people’s abilities and skills
E. The study of people’s emotions
97: Customer's attitudes might be related to what?
A. Purchasing behavior
B. Length of visits
C. Frequency of visits
D. Satisfaction with the product
E. Their past experiences with the company
98: What are customer's attitudes related to?
A. Purchasing behavior, preference
B. Overall experience
C. Loyalty, propensity to return
D. Satisfaction with service, satisfaction
E. Satisfaction with the service
99: What is the study of cultures?
A. Ethnography
B. Sociology
C. Anthropology
D. Comparative literature
100: What type of study is ethnography?
A. The study of language
B. The study of art
C. The study of people and cultures
D. The study of nature
E. The study of natural phenomena
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Product Design and Development MCQs
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