Consumer Psychology MCQs
Consumer Psychology MCQs
Answer these 30+ Consumer Psychology MCQs and see how sharp is your knowledge of Consumer Psychology. Scroll down and let's start!
1: _____ is an example of routine response behavior.
A. Booking a cruise vacation
B. Buying an air conditioner for the first time
C. Buying an $800 personal computer
D. Purchasing groceries
2: Overloaded methods always have the same _________.
A. Method name.
B. Return type.
C. Number of the parameters.
D. Order of the parameter
3: The most effective sources of information about a product tend to be ________.
A. Commercial
B. Public
C. Experimental
D. Personal
4: A rolex watch, a lexus car, and even the latest apple iphone are all examples of a _____ symbol.
A. Style
B. Consumer
C. Status
D. Cultural
E. Subcultural
5: A marketing manager who wants to identify opinion leaders for her product category should ________.
A. Find government officials who use the product
B. Find socially active persons who are intensely interested in the product category and who are similar to the other customers
C. Find intellectuals who can write and speak well so that product communication will be facilitated
D. Look for people who stand out in a crowd
6: A person's physical appearance is large part of his or her ________.
A. Nano frame
B. Micro frame
C. Looking-glass self
D. Collective self
7: A relative permanent change of behavior is called ________.
A. Lifestyles
B. Personality
C. Learning
D. All of the above
8: Consumer behavior is best described as a(n) ________ process.
A. Impersonal
B. Subliminal
C. Ongoing
D. Affective
E. Cognitive
9: A consumer who is considering purchasing a house would probably use ________.
A. Habitual decision making
B. Stimulus generalization
C. Operant decision making
D. Limited problem solving
E. Extended problem solving
10: ________ refers to how positive a person's ________ is.
A. Personality; psychography.
B. Affect; attitude.
C. Attitude; affect.
D. Self-concept; self-esteem
E. Self-esteem; self concept
11: _____, ______, and _______ are all marketing activities that affect the consumer decision process.
A. Learning
B. Value proposition, distribution, marketing communications
C. Companies including on-premise day care centers.
D. Eye Contact
12: __________ refers to the strategic combination of the four basic marketing mix elements.
A. The marketing plan
B. The marketing program
C. Strategic control
D. The strategic mix
E. Implementation
13: _____ is a process whereby a consumer notices certain stimuli and ignores others.
A. Stimulus generalization
B. Selective exposure
C. Cognitive dissonance
D. Selective retention
14: _____ pertains to what a consumer's full potential is and the need to realize that potential.
A. Self-actualization
B. Stimulus generalization
C. Selective exposure
D. Cognitive dissonance
15: ________ refer(s) to the processes that lead people to behave as they do.
A. Goals
B. Cues
C. Motivation
D. Directing
16: A brand community is a specialized form of the __________ reference group.
A. Dissociative
B. Aspiration
C. Associative
D. VALS
17: In the __________ stage, the consumer seeks information about the new product.
A. Interest
B. Trial
C. Awareness
D. Evaluation
18: Most fast-food restaurants are focused on attracting ________ customers.
A. Low-involvement
B. Wealthy
C. Derived-demand
D. Government
19: We associate interrelated sets of products and activities with social roles to form ________.
A. Consumption constellations
B. Relationship quality
C. Internalization
D. Emotional contagion
20: When a consumer realizes high value from an exchange with a company, _____ improves.
A. Relationship quality
B. Internalization
C. Emotional contagion
D. Augmented quality
E. Elasticity
21: According to the cognitive perspective, disordered behavior is the result of ________.
A. Repressed thoughts and memories that try to resurface
B. A set of learned responses
C. Illogical thinking patterns
D. Chemical imbalances and brain damage
22: A _____ is a key component of a firm with a market-oriented culture.
A. Consumer orientation
B. Competitor-orientation
C. Inter-department collaboration
23: ________ is an internal state that drives consumers to satisfy needs.
A. Motivation.
B. Interpretation.
C. Learning.
D. Affect
24: The purchase decision and consumption process always occur in the context of _____.
A. Others
B. A specific situation
C. Marketing communications
D. An extended decision-making process
25: In behavioral learning, a __________ is the action taken by a consumer to satisfy a drive.
A. Cue
B. Demotivator
C. Motivator
D. Response
26: In consumer markets, __________.
A. You make your own decisions
B. Not allow us to purchase products
C. Both
D. None of these
27: Psychographics are used to measure ________.
A. Lifestyles & Personalities
B. Family structure
C. Interdependence
D. Megacity
28: The different types of purchases are different because ______.
A. Of differences in the mind of the customer
B. Low-involvement products
C. Create customer involvement
D. The blue color is well associated to Dell's brand
29: The way a chef prepares a food dish affects __________.
A. How many nutrients are actually in a dish
B. The number of calories in a dish
C. The amount of dressing and garnish on a dish
D. All of the above
30: Disgust in consumers is most likely to evoke a(n) _____ response.
A. Voidance response
B. Inertial response
C. Approach response
D. Confrontational response.
31: The way a chef prepares a food dish affects __________.
A. How many nutrients are actually in a dish
B. The number of calories in a dish
C. The amount of dressing and garnish on a dish
D. All of the above
32: Disgust in consumers is most likely to evoke a(n) _____ response.
A. Voidance response
B. Inertial response
C. Approach response
D. Confrontational response.
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Consumer Psychology MCQs
