Media Psychology MCQs
Media Psychology MCQs
Answer these Media Psychology MCQs and assess your grip on the subject of Media Psychology. Scroll below and get started!
1: ________ metrics keep track of goals achieved by an organization.
A. Social CRM
B. Folksonomy
C. Social capital
D. Success
2: Media richness is __________ in face-to-face communication than telephone or e-mail communications.
A. Equal
B. Lower
C. Higher
D. More updated
E. Less updated
3: Patronizing responses to comments from content contributors can generate a ________.
A. Strong backlash
B. Sympathetic appeal
C. Positive review
D. Rise in followers count
4: The best practices associated with successful esn implementation include ___________.
A. ​plan; sponsorship;​ measure; adopt
B. ​plan; engage; adopt
C. ​sponsor; engage; adopt
D. ​strategy; sponsorship;​ support; success
E. Promote; support;​ measure; success
5: One of the two categories of social media is content data. content data is defined as ________.
A. Data and responses contributed by social media users
B. Make sure you​ don't disclose​ non-public information about the firm.
C. Data about relationships
D. Company resources such as​ logos, photos, and company email
6: The primary risk of ________ is the loss of control.
A. Peer to Peer Support
B. Strong backlash
C. Social Credentials
D. The CEO of the company
7: A _____ is typically referred to as a reverse chronological journaling site.
A. Wiki
B. Blog
C. Forum
D. Button
E. Podcast
8: A kpi is a(n) ________ used to measure success of social media within an enterprise.
A. Online analytical tool
B. Social media provider
C. Success metric
D. Competitive analysis
E. Vanity metric
9: In the context of management, ________ means loss of control of employees.
A. Divergence
B. Dependence
C. Emergence
D. Transcendence
10: The primary way for most social media providers to make money is to _________.
A. Sell advertising
B. Strong backlash.
C. Sympathetic appeal.
D. Positive review
11: An example of the ideal performance measure for social media advertising is one that __________.
A. Attracts unique visitors
B. Adds registered users
C. Builds awareness
D. Ties actual sales revenues to the cost of the ad
12: Social media's flow cannot be designed or diagrammed as it is very ________.
A. Dynamic
B. Static
C. Confounding
D. Simple
13: Karl marx defined capital as ________.
A. The investment of resources for future profitth
B. To terminate employees
C. Social​ media, although great for​ individuals, is of little use for businesses.
D. Data about relationships
14: Mccluhan felt that _______________is a lonely pursuit, while ____________ is a social one.
A. Rather than the message carried by a medium
B. The channel is more influential than the content it carries.
C. Television is the most effective form of communication ever invented.
D. Print culture was superior to the global village.
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Media Psychology MCQs
