Answer these 100+ Market Research MCQs and assess your grip on the subject of Market Research.
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A. CRM data
B. Tertiary data
C. Primary research
D. Secondary data
E. Ordinal research
A. Research conducted for a problem that is not yet fully defined
B. Research to evaluate brand effectiveness
C. None of these
D. A method of research that focuses on long, free-form interviews
A. A business library
B. A consumer branding company
C. A syndicated service research firm
D. A not-for-profit research company
E. A demographic analysis
A. Short research
B. Horizontal research
C. Preliminary research
D. Exploratory research
E. Vertical research
A. Access to Broadband
B. Demographic Data
C. Internet Usage Data
D. None of these
E. Business Spending Tables
A. Yahoo
B. Google
C. Nielsen
D. Facebook
E. Smarterer
A. Initial search of secondary data
B. Defining research objectives
C. Collecting data
D. Designing primary data collection samples
A. False
B. True
A. Price
B. Product
C. Promotion
D. Perception
A. Only return large numbers, typically in the millions
B. That it is an iterative statistical process
C. It needs to be big enough to be statistically valid for high confidence
D. That the market research firm is well-known
A. A sphere of percentage chart
B. A wedge percent chart
C. A pie chart
D. A color scale chart
E. An Excel spreadsheet
A. A focus group
B. Behavioral data
C. An intelligence farm
D. A consumer panel
E. An experimental design
A. All of these
B. By attitudes
C. By values
D. By interests
A. Interviews and surveys
B. Buzz marketing and Word of mouth
C. Primary and secondary
D. Surveys and Survey Monkey
A. False
B. True
A. All of these
B. Nominal
C. Interval
D. Ordinal
E. Ratio
A. Scores, Web, Organization, Traffic
B. Strengths, Weaknesses, Orders, Themes
C. Strategy, Work, Orders, Targets
D. Strengths, Weaknesses, Opportunities, Threats
A. Products or Services
B. Markets or Customers
C. Advertising or Branding
D. Individuals or Organizations
A. True
B. False
A. Systematic Work Objective Theme
B. Sales Within Operational Timeline
C. Strengths Weaknesses Opportunities Threats
D. Sales - Work - Over - Time
A. Free
B. A monthly fee for businesses, with reduced rates for nonprofits.
C. A yearly fee for businesses, but a free 30-day trial.
A. how much variation there is from the average or mean
B. what the average is expected to be based on past surveys
C. a term used to describe someone who answers incorrectly
D. a survey question style
E. data that's been collected previously and considered known
A. It is double-barreled
B. It is misleading
C. It is invalid
D. It is confusing
A. A soft launch
B. Limited sales testing
C. A commercialization strategy
D. Alpha testing
E. A test market
A. 10%
B. 14%
C. 7%
D. 70%
A. Develop a questionnaire
B. Get a budget in place
C. Determine what type of research method to use
D. Define the problem and objectives
E. Choose the team and its size
A. common accommodation growth rate
B. compound annual growth rate
C. common assessment growth rate
A. Type of guide that moderators create
B. Measurement method for behavioral analysis
C. Popular statistical analysis software product
D. Scale used in online surveys
A. Commercial data
B. Invoices
C. Government census
D. Interview
E. Published data
A. Places to hold focus groups
B. Best places to observe people
C. Survey delivery methods
D. Places where possible samples may exist
A. Margin of error
B. The Pareto Effect
C. Population of size
A. Attitudes
B. Theories
C. Demographic characteristics
D. Awareness
E. Motivations
A. Analysis of Variables
B. Attitude of Variance
C. Attitude of Validity
D. Analysis of Variance
E. Analysis of Validity
A. the monandic ranking
B. the rank-order
C. the paired
D. the index ranking
E. the ordinal research
A. Secondary Research
B. First-hand Research
C. Primary Research
D. Opinion Research
E. Tertiary Research
A. True
B. False
A. Binomial Regression
B. Leading Indicators
C. Time Series Analysis
D. Time Lag Analysis
A. When analyzing a list of open-ended questions
B. When analyzing excel data
C. When testing sample size effectiveness
D. When analyzing quantitative data
A. scientific; logical
B. univariate; bivariate
C. bivariate; univariate
D. valid; invalid
A. Frequently occurring values
B. A random variable
C. A bell curve
D. The average
E. How a survey is delivered
A. Over the phone
B. In a focus group
C. In the company conference room
D. In a consumer's home
A. Data Tabulation
B. Data Validation
C. Data Collection
D. Data Analysis
A. Product research
B. Promotional research
C. Pricing research
D. Distribution research
A. A 50% confidence level
B. A 95% confidence level
C. A 5% confidence level
D. A 105% confidence level
A. Observing the subject in a related situation
B. Constructing and deploying a survey
C. Calculating the statistical norm of the research
D. Counting the respondents that liked a product
A. Descriptive Research
B. Primary Research
C. Secondary Research
D. Casual Research
A. Product/service positioning
B. Assessing customer satisfaction
C. Scanner data for pricing
D. Segmentation analysis
A. A process using matrices to find the probability of users in one brand category switching to a different brand the next time they buy in that category
B. A focus group conducted with four to six participants
C. A binary model of regression analysis that utilizes an S-shaped curve. For each question, responses can only be one of two options
D. The process of dividing a market by a measurable characteristic to be able to identify a consumer that is within the target market
A. Ability test
B. C-Test
C. Luck test
D. F-test
A. Outcome and details of respondent contact attempts
B. Characteristics and behaviors of interviewers
C. The percent of participants in a survey that are able to identify popular logos
D. Dates/times of data collection