Product Safety and Marketing MCQs

Product Safety and Marketing MCQs

Answer these 20+ Product Safety and Marketing MCQs and assess your grip on the subject of Product Safety and Marketing.
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1: Which are the two prevailing philosophies that corporations tend to have about the scope of their obligation to customers?

A.   Caveat emptor and caveat vendor

B.   Safety and profit

C.   Customers and products

D.   Reliable and functionable

2: Caveat emptor stands for ______.

A.   Due care

B.   As advertised

C.   Let the buyer beware

D.   Let the seller beware

3: Corporations have ______ responsibility under caveat emptor and it is up to the consumer to be circumspect about the products they buy.

A.   Zero

B.   Shared

C.   Narrow

D.   Complete

4: In recent years, the trend has shifted to the philosophy of ______.

A.   Caveat emptor

B.   Due care

C.   As advertised

D.   Let the seller beware

5: Why is there more focus on caveat vendor?

A.   Sellers know more about their products than buyers.

B.   Buyers know more about what is available in the market.

C.   Buyers have more choices today than ever before.

D.   Sellers avoid responsibility for product defects.

6: Sellers have a duty to ensure that products perform as promised. This is called ______.

A.   Puffery

B.   Due care

C.   Targeted marketing

D.   Caveat vendor

7: If a product’s risks are known and they are judged to be acceptable or reasonable by the buyer based on the benefits the buyer expects to receive from using that product, the product is considered _____.

A.   Reliable

B.   Dependable

C.   Safe

D.   Risk-free

8: Cigarettes are an example of a ______.

A.   Competitive product

B.   Predatory product

C.   Socially acceptable product

D.   Hyperbolic product

9: One way to control the sale of predatory products is to ______.

A.   Confine them to a defined subset of customers

B.   Play on the desires for personal beauty

C.   Promote consumer autonomy

D.   Use people as a means to achieve higher sales

10: Providing consumers with product information and persuading them to purchase that product is the purpose of ______.

A.   Ethical responsibilities

B.   Advertising

C.   Hyperbole

D.   Consumer autonomy

11: Advertising has been condemned for being ______ because it plays on people’s desires for “social acceptability” or “personal beauty.”

A.   Responsible

B.   Manipulative

C.   Ethical

D.   Dysfunctional

12: High excise taxes, age requirements, and substantial restrictions on advertising and promotion have led to a(n) ______ in cigarette smoking.

A.   Profit

B.   Increase

C.   Decline

D.   Break

13: How did the tobacco industry react to doctors suspecting cigarette smoking was hazardous to a smoker’s health?

A.   They ran ads agreeing with the doctors and then reduced the price.

B.   They ran ads insisting smoking was hazardous only to women.

C.   They ran ads insisting smoking was hazardous only to blacks and Hispanics.

D.   They ran ads insisting smoking was safe to reassure the public

14: Marketing Uptown cigarettes to blacks is as an example of ______.

A.   Targeted marketing

B.   Restricted marketing

C.   Spillover effect

D.   Global brand marketing

15: Who required a health warning on all cigarette packages, prohibited advertising at schools, and forbade ads directed at youths under age 25?

A.   American Tobacco Company

B.   Federal Trade Commission

C.   Trade Regulation Rules on Cigarette Labelling and Advertising

D.   National Association of the Advancement of Colored People

16: Why did Australia choose to use plain packaging on tobacco products?

A.   It would decrease the visibility of the health warnings to the public.

B.   They felt the advertising and marketing on the product promoted sales.

C.   They chose to remove all advertising and marketing of tobacco products in Australia.

D.   The ink used was hazardous to the environment.

17: What is likely to preclude the United States from mandating plain packaging for tobacco products?

A.   The European Union

B.   The First Amendment

C.   Intellectual property rights

D.   Trademark law

18: In the 1970s, what challenged the U.S. auto industry?

A.   The demand for more fuel-efficient and safer automobiles

B.   Chrysler’s financial chaos and near bankruptcy

C.   The consolidation trend

D.   Investments in foreign automakers

19: Initially, the auto industry was more focused on design, style, and performance than on ______, believing that “cars are safe, drivers cause accidents.”

A.   Trademark

B.   Consolidation

C.   Safety

D.   Marketing

20: What was the catalyst that caused a shift in the auto industry’s thinking about safety?

A.   A series of government mandates to enhance passenger safety

B.   The creation of the National Highway Traffic Safety Administration

C.   The National Traffic and Motor Vehicle Safety Act

D.   Ralph Nader’s book, which exposed neglected flaws in design leading to safety issues

21: Safety continues to be a concern and a challenge for automakers. With car-crash fatalities due to human error, such as texting while driving, on the rise, what is the auto industry’s response?

A.   High-tech safety packages and eventually a driverless car

B.   Lobbying for stricter safety regulations

C.   Eliminating microprocessors from the design process

D.   Designing less semi-autonomous systems

A.   No one thought to ask DeGiorgio who reviewed test results and provided authorizations for new technologies.

B.   Since no other approvals were necessary, DeGiorgio never looked at the test results himself and only gave verbal authorization for the switch.

C.   It was the failure within the organization to track authorizations and accompanying test results for the vehicle’s different technologies.

D.   The head of the testing group did not report the stalls caused by the ignition switch because he did not think it was significant.

23: In the Chevy Cobalt Ignition Switch Crisis case study, when DeGiorgio finally did authorize a change in the ignition switch, why was the change difficult to track?

A.   DeGiorgio had another engineer provide the authorization for the change.

B.   DeGiorgio did not change the part number, which complicated the investigation.

C.   DeGiorgio rerouted reports about the switch away from the legal department.

D.   DeGiorgio recalled earlier models and made changes across all models.

24: In the Chevy Cobalt Ignition Switch Crisis case study, what was the driving force behind GM’s reluctance to bring closure to the investigation?

A.   Moral obligation

B.   Expense

C.   Lack of leadership

D.   Corporate purpose

A.   The poor governance and lack of transparency

B.   The recall of cars with ammonium nitrate propellants

C.   The provision of only unfavorable testing results

D.   The focus on all manufacturing issues

26: Why was Samsung accused of nonchalantly handling their second recall of the Galaxy Note 7 phone?

A.   Samsung advertised the information passively on Twitter and Facebook.

B.   Samsung buried the information regarding the status of the smartphone on their web page instead of aggressively advertising it.

C.   Samsung assured the public that the phone was unlikely to catch on fire.

D.   Samsung allowed the Consumer Product Safety Commission to take the lead on the recall.

27: A bag of snack food says, ""walmart's corn chips."" this is an example of a(n) ________ brand.

A.   Generic.

B.   Individual.

C.   Family.

D.   Private

28: A(n) _____ is collected by a seller at each stage of a transaction.

A.   Acceptance

B.   Trademark

C.   Implied contact

D.   Value added tax