Answer these 20+ Product Safety and Marketing MCQs and assess your grip on the subject of Product Safety and Marketing.
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A. Caveat emptor and caveat vendor
B. Safety and profit
C. Customers and products
D. Reliable and functionable
A. Due care
B. As advertised
C. Let the buyer beware
D. Let the seller beware
A. Caveat emptor
B. Due care
C. As advertised
D. Let the seller beware
A. Sellers know more about their products than buyers.
B. Buyers know more about what is available in the market.
C. Buyers have more choices today than ever before.
D. Sellers avoid responsibility for product defects.
B. Due care
C. Targeted marketing
D. Caveat vendor
A. Competitive product
B. Predatory product
C. Socially acceptable product
D. Hyperbolic product
A. Confine them to a defined subset of customers
B. Play on the desires for personal beauty
C. Promote consumer autonomy
D. Use people as a means to achieve higher sales
A. Ethical responsibilities
D. Consumer autonomy
A. They ran ads agreeing with the doctors and then reduced the price.
B. They ran ads insisting smoking was hazardous only to women.
C. They ran ads insisting smoking was hazardous only to blacks and Hispanics.
D. They ran ads insisting smoking was safe to reassure the public
A. Targeted marketing
B. Restricted marketing
C. Spillover effect
D. Global brand marketing
A. American Tobacco Company
B. Federal Trade Commission
C. Trade Regulation Rules on Cigarette Labelling and Advertising
D. National Association of the Advancement of Colored People
A. It would decrease the visibility of the health warnings to the public.
B. They felt the advertising and marketing on the product promoted sales.
C. They chose to remove all advertising and marketing of tobacco products in Australia.
D. The ink used was hazardous to the environment.
A. The European Union
B. The First Amendment
C. Intellectual property rights
D. Trademark law
A. The demand for more fuel-efficient and safer automobiles
B. Chrysler’s financial chaos and near bankruptcy
C. The consolidation trend
D. Investments in foreign automakers
A. A series of government mandates to enhance passenger safety
B. The creation of the National Highway Traffic Safety Administration
C. The National Traffic and Motor Vehicle Safety Act
D. Ralph Nader’s book, which exposed neglected flaws in design leading to safety issues
A. High-tech safety packages and eventually a driverless car
B. Lobbying for stricter safety regulations
C. Eliminating microprocessors from the design process
D. Designing less semi-autonomous systems
A. No one thought to ask DeGiorgio who reviewed test results and provided authorizations for new technologies.
B. Since no other approvals were necessary, DeGiorgio never looked at the test results himself and only gave verbal authorization for the switch.
C. It was the failure within the organization to track authorizations and accompanying test results for the vehicle’s different technologies.
D. The head of the testing group did not report the stalls caused by the ignition switch because he did not think it was significant.
A. DeGiorgio had another engineer provide the authorization for the change.
B. DeGiorgio did not change the part number, which complicated the investigation.
C. DeGiorgio rerouted reports about the switch away from the legal department.
D. DeGiorgio recalled earlier models and made changes across all models.
A. Moral obligation
C. Lack of leadership
D. Corporate purpose
A. The poor governance and lack of transparency
B. The recall of cars with ammonium nitrate propellants
C. The provision of only unfavorable testing results
D. The focus on all manufacturing issues
A. Samsung advertised the information passively on Twitter and Facebook.
B. Samsung buried the information regarding the status of the smartphone on their web page instead of aggressively advertising it.
C. Samsung assured the public that the phone was unlikely to catch on fire.
D. Samsung allowed the Consumer Product Safety Commission to take the lead on the recall.
C. Implied contact
D. Value added tax