Location of Small Business Marketing MCQs
Location of Small Business Marketing MCQs
Answer these 40+ Location of Small Business Marketing MCQs and see how sharp is your knowledge of Location of Small Business Marketing. Scroll down and let's start!
1: Intermediaries who bring buyers and sellers together and facilitate exchanges are known as ?
A. Agents
B. Brokers
C. Consumers
D. Buyers
2: Anchor stores are small retail stores that attract people to shop at malls.
A. True
B. False
3: Intermediaries who represent clients who buy or sell specialized goods or seasonal products are known as ?
A. Agents
B. Brokers
C. Consumers
D. Buyers
4: _____ is a distribution channel in which products and services go directly from the producer to the consumer.
A. Direct channel
B. Indirectly channel
C. Pass through
D. All of these
5: Distribution channel is the series of intermediaries a product passes through when going from producer to consumer.
A. True
B. False
6: The use of two or more channels to distribute the different products to the same target market.
A. True
B. False
7: Escalation clause is a lease that varies according to the amount of _____ in the economy.
A. Inflation
B. Deflation
C. Compression
D. Reduction
8: Fixed layout is a type of layout for a manufacturing business in which the product stays stationary while _____ are brought to it.
A. Workers
B. Equipment
C. Customers
D. Both a and b
9: _____ is a type of layout for a manufacturing business in which the product stays stationary while workers and equipment are brought to it.
A. Fixed layout
B. Free-Flow layout
C. Grid layout
D. All of the above
10: _____ is a type of layout used by small retail stores that encourages customers to wander and browse through the store.
A. Fixed layout
B. Free-Flow layout
C. Grid layout
D. All of the above
11: _____ is a type of layout used by retail stores to move customers past merchandise arranged on rows of shelves or fixtures.
A. Fixed layout
B. Free-Flow layout
C. Grid layout
D. All of the above
12: Gross lease is a lease in which the monthly payment made by the tenant _____ and the landlord pays the operating expenses of the building.
A. Remains constant
B. Continuously changing
C. Remains Fluctuating
D. All of the above
13: _____ is a distribution channel in which the products pass through various intermediaries before reaching the consumer.
A. Direct channel
B. Indirect channel
C. Distributive channel
D. All of these
14: Examples of leasehold improvements that make a property more valuable?
A. Painting
B. Adding shelves
C. Installing new lights
D. All of the above
15: _____ is a type of retail layout with a predominant aisle running through the store that quickly leads customers to their desired department.
A. Loop layout
B. Process layout
C. Product layout
D. None of these
16: _____ is a lease in which the tenant pays a base monthly rent plus some or all real estate taxes of the building.
A. Net Lease
B. Net-Net Lease
C. Percentage Lease
D. Gross Lease
17: _____ is a lease in which the tenant pays a base monthly rent plus real estate taxes and insurance on the building.
A. Net Lease
B. Net-Net Lease
C. Percentage Lease
D. Gross Lease
18: _____ is a lease in which the tenant pays a base monthly rent plus a percentage of gross revenue.
A. Net Lease
B. Net-Net Lease
C. Percentage Lease
D. Gross Lease
19: _____ is a way to arrange a manufacturing business by placing all comparable equipment together in the same area.
A. Loop layout
B. Process layout
C. Product layout
D. None of these
20: _____ is a way to arrange a manufacturing business by placing equipment in an assembly line.
A. Loop layout
B. Process layout
C. Product layout
D. None of these
21: Intermediaries who sell products to the ultimate consumer are known as?
A. Agents
B. Brokers
C. Retailers
D. None of these
22: _____ is a lease in which the tenant pays a base monthly rent plus real estate taxes, insurance, and any other operating expenses incurred for the building.
A. Net Lease
B. Net-Net Lease
C. Triple-Net Lease
D. Percentage Lease
23: Triple-Net Lease is a lease in which the tenant pays a base monthly rent plus _____ incurred for the building.
A. Real estate taxes
B. Insurance
C. Operating expenses
D. All of the above
24: Wholesalers are the Intermediaries who buy products in bulk from producers and resell them to others _____.
A. Wholesalers
B. Retailers
C. Agents
D. Both a and b
25: The United States is a collection of ______ markets rather than one big market.
A. Local
B. Regional
C. Local and regional
D. National
26: Of the options listed, the most important decision that a small business owner makes is the choice of ______.
A. The hours to be open
B. The location of the business
C. The decor of the building
D. The paint color for the walls
27: Changes that make a property more valuable, such as painting, adding shelves, or new lighting are known as ______.
A. Leasehold improvements
B. Capital improvements
C. Asset improvements
D. Deductible expenses
28: Incubators can easily put a new businessperson in contact with other local businesses. This is known as ______.
A. Professional assistance
B. Factoring
C. Networking
D. Outsourcing
29: You can do away with distribution intermediaries, but you cannot do away with their ______.
A. Transportation
B. Channel
C. Profit
D. Function
30: With service businesses that visit the customer such as plumbers, carpet cleaners, and landscapers, location is ______.
A. Not as critical
B. Just as critical
C. More critical
D. Unimportant
31: The major advantage of an incubator is ______.
A. Lower than market rent
B. Professional assistance
C. Networking
D. Financing
32: The number of ______ and ______ passing a site strongly affects its potential retail sales.
A. Cars; people
B. Tour busses; people
C. Cars; tour busses
D. Policemen; people
33: For destination-oriented products such as health clubs, convenience stores, or wholesale clubs, what location type would work best?
A. Incubator
B. Stand-alone location
C. Mall center
D. Central business district
34: The SLU data processing center is located on university property, where it leases the location space for lower-than-market rent. The university also provides office supplies and equipment at a discounted rate. SLU is most likely situated in what type of business location?
A. Incubator
B. Stand-alone location
C. Shopping center
D. Central business district
35: Auto dealerships are often located close together because ______.
A. They can share lot expenses
B. They can share salespeople
C. It is easier for customers to comparison shop
D. They can keep close watch on the competition
36: A type of business location that exists to assist startups by providing lower than market rent and shared services and equipment is called a/an ______.
A. Incubator
B. Henhouse
C. Hothouse
D. Percolator
37: The key word in evaluating a channel of distribution is ______.
A. Location
B. Plastics
C. Competition
D. Efficiency
38: A way to arrange a manufacturing business by placing all comparable equipment together in the same area is a ______.
A. Process layout
B. Product layout
C. Fixed layout
D. Mobile layout
39: Carla owns an upscale hat shop, and she recently moved her shop to the city’s central business district. In contemplating the layout of the shop’s interior, Carla has determined that she would like a layout that encourages browsing. Which layout style should she choose?
A. Process layout
B. Loop layout
C. Free-flow layout
D. Grid layout
40: Most companies define product ____ in terms of how easy or difficult it is to fix a product.
A. Durability
B. Service recovery
C. Serviceability
D. Reliability
41: Most companies' goals can be classified as either ________ or ________.
A. Strategic; financial
B. Operational; tactical
C. Social; economic
D. Strategic; operational
42: Research shows that repeat customers spend ________ percent more than new customers.
A. 67
B. 45
C. 52
D. 56
43: A _____ is comprised of several product lines that can vary in breadth and depth.
A. Product mix
B. Marketing mix
C. Company
D. Service.
44: A marketing manager using vals is interested in ____________ segmentation.
A. Geographic
B. Psychographic
C. Geodemographicoc
D. Cupational
E. Educational
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